Sunday , February 25 2024

Pick N Pay Jobs Available – Marketing Automation Lead

Website Pick n Pay

Job Description:

To strategically and operationally lead a team of campaign specialists responsible for ensuring the successful development, implementation and optimisation of our marketing automation tool and omni-channel marketing communication plan

Job Responsibilities:

  • Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage
  • Manage the marketing automation tool budget
  • Maintain strategic value driver relationships through effective needs analysis, service management and business optimization opportunities
  • Support the develop and manage the implementation of marketing, advertising, promotional and social media activities for products across all identified channels
  • Develop, manage and execute an omni-channel marketing communication strategy, goals and plan
  • Define KPI’s, create reporting, analyse campaign performance to measure and spot weaknesses.
  • Identify and implement cost savings and other financial efficiencies where appropriate
  • Manage adherence to budget and take corrective action where needed
  • Report on customer database and channel performance to management as well as ensuring relevant data is shared with other teams to improve overall marketing performance
  • Build professional stakeholder relationships, displaying excellent abilities to listen, advise, influence and negotiate at all levels
  • Develop and report on online to offline sales
  • Evaluate analytics platform that can distill data in near real-time so that teams can course-correct while campaigns run, to meet customer needs
  • Identify, analyse, pursue and report on marketing opportunities with stakeholders
  • Assist with the integration of platforms and software with the marketing automation tool
  • In-conjunction with Customer Value Manager refine and continuously improve our existing customer journey flows and launch new flows where required

Job Requirements:

  • Strong communication, organisation, and presentation skills
  • Flexibility to manage changing retail strategies
  • Qualification in Marketing/Business, data science, or similar relevant education
  • Strong collaboration skills to develop both internal and external relationships
  • Detail orientated
  • Omnichannel Marketing knowledge and 5+ years’ hands-on experience using and/or managing a marketing automation tool
  • Strong business acumen and previous retail experience
  • Good overall knowledge of online and offline marketing channels
  • Strong positive attitude, with sense of self-motivation and accountability
  • Sound knowledge of digital and direct marketing
  • Act and lead with integrity, honesty and empathy, and holds team to the same standard
  • Good knowledge in marketing analytics, with experience analyzing customer behaviour to create actionable segments and deliver results

Job Details:

Company: Pick n Pay

Vacancy Type: Full Time

Job Location: Cape Town, Western Cape, SA

Application Deadline: N/A

Apply Here