Sunday , February 25 2024

TFG Careers Online Application – CRM Marketing Manager

Website The Foschini Group

Job Description:

If you’re passionate about data-driven, personalised, direct to customer communication and are driven and motivated, don’t overlook the opportunity to join a dynamic and high performing team where we put customers first and inspire them to live their best life! Join The Customer Hub whose mission it is to enable everyone at TFG to “treat every customer as an individual”. The Customer Hub has been formed to work closely with the groups 20+ brands and our Loyalty team to drive true customer transformation across the organisation including the transformation of Direct Marketing. You will be forming, growing, and leading a team of Direct Marketing Specialists and your key deliverables will include:

Job Responsibilities:

  • Co-create CRM strategies in conjunction with brands to deliver specific KPIs
  • Develop in conjunction with the Customer Data, Analytics and Visualisation team build CRM dashboards and standard automated reporting
  • Pre-Campaign: assist the team with pre-campaign requirements gathering and review briefs to ensure they are leveraging all the data that the business has access to. As well as conduct technical assessments
  • Co-create communication calendars to deliver these strategies and KPIs
  • Complex Campaigns: Co-ordinate key multi-brand campaigns across all stakeholders in the Group (e.g. Black Friday and Sale)
  • Manage, train & motivate the decision support team and provide support where needed from a technical perspective
  • Co-ordinate the delivery of bespoke customer selection models with the data scientist team
  • Quarterly brand feedback on the success of their strategies

Job Requirements:

  • Strong written and verbal communication skills
  • Proven track record working in high performance environments
  • Level of technical proficiency with specific attention to the ability to program in SAS and/or SQL
  • Resilient – ability to drive initiatives forward even when faced with challenges

Qualification & Experience:

  • Degree (Honours preferred) in Information Systems, BSc, Computer Science, Bcom, BBusScience
  • Minimum of 5 years work experience with marketing automation, BI, database marketing, IT, BA or product management and a minimum of 3 years leading a team
  • Experience with data extraction, campaign fulfilment, business analysis, project management, optimisation and report automation highly beneficial

Job Details:

Company: The Foschini Group

Vacancy Type: Full Time

Job Location: Cape Town, Western Cape, South Africa

Application Deadline: N/A

Apply Here